How to Fill Your Gym to Capacity in 90 Days with High-Ticket Clients

In this detailed guide, I’ll walk you through a simple five-step process to fill your gym with high-ticket clients in 90 days or less. This method has helped over 5,000 gym owners generate over $650 million in new fitness revenue. Let’s get started.

Step 1: Create an Incredible Offer

Creating an irresistible offer is the foundation of this process. Here’s how you can do it using the value equation:

The Value Equation

Dream Outcome: This is what your prospects desire, like losing 20 pounds or getting a six-pack.

Perceived Likelihood of Success: Increase the likelihood that they will succeed in your program.

Time Delay: Decrease the time it takes for them to achieve success.

Effort and Sacrifice: Reduce the effort and sacrifice required to reach their goal.

Proven Offers

Six-Week Challenge: Advertised as free, clients pay $599 upfront. They get this money back in cash or credit if they lose 15-25 pounds.

21-Day Free Offer: Priced at $299.

28-Day Offer: Priced at $399.

Choose the offer that best fits your gym and market it effectively.

Step 2: Generate Leads

The next step is to get leads using Facebook and Instagram ads.

Running Ads

Platforms: Use Facebook and Instagram.

Targeting: Create separate ad sets for men and women.

Ad Sets: Each ad set should have 10 ads, but only run 3-4 ads at a time.

Budget: Spend $50 to $100 per day.

By following this strategy, you can expect to get leads for $8 to $12 each, averaging about 10 leads per day with a $100 daily budget.

Step 3: Lead Nurture

Once you have leads, you need to nurture them to ensure they show up for their appointments.

Four Pillars of Lead Nurture

Speed to Contact: Call new leads within five minutes.

Volume of Contact: Contact leads three times a day until they schedule or ask you to stop.

Personalization: Find out their goals and tailor your communication accordingly.

Availability: Be available to schedule appointments during peak times (3-7 PM Monday through Friday and 9-1 on Saturdays).

Step 4: Closing

Now that your leads are showing up, it’s time to close them. Use the CLOSER framework to guide your sales conversations.

The CLOSER Framework

Clarify: Understand why they are there.

Label: Identify the problem you will solve for them.

Overview: Discuss their past pain points and how your solution is different.

Sell the Vacation: Focus on the end result, not the process.

Explain Away Concerns: Handle objections with confidence.

Reinforce the Sale: Give them something tangible, like swag or a handwritten card, to reinforce their decision.

Step 5: Convert Them

The final step is to convert short-term challenge participants into long-term members.

The CONVERT Acronym

Congratulate: Acknowledge their progress so far.

Overview: Tie their success to your coaching and accountability.

New You Gap: Paint a picture of where they are now versus where they want to be.

Value Stack: Add value to your 12-month agreement by including additional benefits.

Eliminate Risk: Offer a guarantee, such as continued training for free if they don’t meet their goals, provided they follow the program.

Reduce Price: Offer a discount for committing to a long-term membership. For example, reduce the price from $100 per week to $49 per week, spreading the initial challenge cost over the year.

Take Payment or Signature: Secure their commitment with a signed agreement or upfront payment.


By following these five steps, you can quickly fill your gym with high-ticket clients and build a thriving, profitable business. This method has been proven to work for thousands of gyms around the world, and now it’s your turn to implement it.

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